Implementing a CDP: A Strategic Solution to Boost Customer Loyalty and Revenue

Deploy a Customer Data Platform (CDP) to optimize customer relationship management and automate marketing campaigns for a Quebec-based company with over 50 locations. The company faced increased competition and declining customer loyalty.

We implemented a robust CDP that centralizes all customer data, providing dynamic dashboards with key performance indicators. The platform also integrates automated processes to create targeted campaigns, strengthening customer relationships through personalized offers.

The company gained a deeper understanding of its audience and actionable insights to support decision-making. It also achieved significant operational efficiency, leading to a notable reduction in campaign costs.
After 5 years :

• Revenues : + 57 %
• Customer Base : + 38 %, driving a 41% increase in transaction volume
• Automated Campaigns : Generate 25% of total annual revenues