Descriptive Modeling

Descriptive modeling focuses on summarizing and describing the characteristics of past and current data. It answers the question, "What happened?" and provide a better understanding of the current situation. Its specific objectives are to:

Identify trends and patterns in historical data.
Understand customer behaviors and product/service performance.

A few examples...

Customer Diagnostics
Assessment of customers' demographic and behavioral characteristics to provide a solid foundation for personalized strategies.
Segmentation
Division of customers into homogeneous groups according to their purchasing behaviors or interactions with the brand, enabling effective allocation of marketing efforts and investments.
Campaign Performance Analysis
Evaluation of the effectiveness of past marketing campaigns to optimize future initiatives.
Customer Journey Analysis
Detailed study of the various stages customers go through to better understand their motivations and pain points.
Touchpoint and Customer Interaction Analysis
Assessment of the different touchpoints between the brand and its customers to understand the impact of each interaction on the customer experience.

Contact us

500-355 Sainte-Catherine St W
Montréal (Québec)
H3B 1A5 Canada

Telephone: 514-237-5307
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